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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

A) In the Subject/Preheader Validation section of Email Studio, add the word TACO.
B) In Send Classifications, delete TACO from the available classification options.
C) In Send Management, add the word TACO to the Auto-Suppression Rules.

2. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

A) Interactive Email Form block
B) Smart capture block
C) Einstein content block

3. An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Write a query to create a filtered data extension.
B) Create a data filter on the data extension.
C) Filter the .csv file before import.

4. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) Automation Studio Email Activity
B) Multi-Step Journey
C) User Initiated Send

5. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) A Salesforce Survey block called in by an AMP script function
B) An all-to-action button that links to the feedback form
C) An Interactive Email Form that links to a confirmation page

Solutions: