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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaign Design, Flow Orchestration & Content30%- Activation templates
  • 1. Activation template configuration
    • 2. Contact point value selection
      - Flow orchestration
      • 1. Automated business processes and messaging
        • 2. Trigger conditions
          • 3. Flow elements and logic
            • 4. Flow configuration settings
              • 5. Flow types
                - Personalized messaging data
                • 1. Selecting appropriate data sources
                  • 2. Adding customer data to messaging content
                    - Landing pages
                    • 1. Landing page configuration
                      • 2. Landing page components
                        - Personalization
                        • 1. AMPscript
                          • 2. Merge fields
                            • 3. Content variations
                              • 4. Repeaters
                                • 5. Handlebars
                                  Topic 2: Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                  • 1. CRM objects and records
                                    • 2. Content personalization using CRM data
                                      • 3. Actionable Lists
                                        • 4. Audience segmentation and activation
                                          - Data 360 data model
                                          • 1. Connecting and harmonizing customer data
                                            • 2. Customer data activation
                                              • 3. Data objects and Data Model Objects
                                                - Identity Resolution
                                                • 1. Identity Resolution configuration
                                                  • 2. Unified customer profiles
                                                    • 3. Linking multiple data sources
                                                      - Consumption and entitlements
                                                      • 1. Platform usage optimization
                                                        • 2. Data 360 consumption-based entitlements
                                                          • 3. Marketing automation consumption
                                                            Topic 3: Analytics & Performance Insights8%- Marketing data and insights
                                                            • 1. Surfacing marketing data across Salesforce
                                                              • 2. Marketing performance insights
                                                                - Reporting and analytics
                                                                • 1. Matching dashboards to reporting requirements
                                                                  • 2. Pre-built dashboards
                                                                    Topic 4: Agentforce & AI Innovation11%- Predictive AI
                                                                    • 1. Selecting appropriate predictive AI features
                                                                      - Marketing agents
                                                                      • 1. Automated campaign creation
                                                                        • 2. Audience segmentation
                                                                          • 3. Content generation
                                                                            - Conversational messaging
                                                                            • 1. Customer engagement
                                                                              • 2. Ongoing interactions across messaging channels
                                                                                • 3. Response handling
                                                                                  Topic 5: Platform Setup & Governance13%- Marketing Cloud Next environment setup
                                                                                  • 1. Marketing Data Kit installation
                                                                                    • 2. Data 360 provisioning
                                                                                      • 3. Core Org Edition requirements
                                                                                        • 4. Permission sets
                                                                                          - Business Units and governance
                                                                                          • 1. Business Unit requirements
                                                                                            • 2. Roles and Enhanced CMS Workspaces
                                                                                              • 3. Content and user governance
                                                                                                - Domain authentication and authorization
                                                                                                • 1. Branded and authenticated email delivery
                                                                                                  • 2. Self-service domain authentication
                                                                                                    • 3. Domain authorization
                                                                                                      Topic 6: Consent13%- Consent management concepts
                                                                                                      • 1. Consent and compliance requirements
                                                                                                        • 2. Consent in customer engagement
                                                                                                          - Consent data model
                                                                                                          • 1. Platform consent objects
                                                                                                            • 2. Consent preference records
                                                                                                              - Consent record management
                                                                                                              • 1. Managing and updating consent records
                                                                                                                • 2. Creating consent records
                                                                                                                  - Consent collection
                                                                                                                  • 1. Consent banners on marketing landing pages
                                                                                                                    • 2. Consent banners on external pages

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