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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect all data, regardless of granularity, to manage it within the DMP.
B) Collect only personally-identifiable information, to correlate it within the DMP.
C) Collect and store only online interactions, as the DMP is an online platform.
D) Collect strategic data points, designed to identify customer engagement.

2. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A) Client owned Google Cloud Storage
B) Oracle owned and managed SFTP location
C) Client owned and managed SFTP location
D) Oracle owned and managed Amazon S3 Bucket
E) Client owned and managed Amazon S3 Bucket

3. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Avoid
B) Buy
C) Optimize
D) Target

4. What is the reason to use batch versus real-time SDT?

A) If you want user data transferred directly to your server
B) If you want user data sent without authentication
C) If you want to receive user data as it is collected on users via HTTP POST or GET requests
D) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server

5. How often must you review and assess a client's taxonomy for maintenance?

A) Daily
B) Quarterly
C) Yearly
D) Weekly

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