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Oracle 1z1-952 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Describe Digital Marketing Campaigns, Including Dependencies, Data Sources, And Data Channels
Topic 2
  • Describe Data Types And Data Sources And Explain How 3rd Party Data Is Charged
Topic 3
  • Create And Configure A Container And Identify Use Cases For Each Tag Type
  • Implementation And Configuration
Topic 4
  • Purchase Third-Party Data From The Third-Party Data Marketplace
  • Explain Seat Governance Options And Taxonomy Permissioning
Topic 5
  • Describe The Stages Of Implementation And Their Associated Tasks
  • Explain The Difference Between A Sampled And Unsampled Report
Topic 6
  • Describe And Interpret The Audience Profile Report
  • Describe Apis And The Access They Provide
  • Test And Assess A Container
Topic 7
  • Describe The Process For Executing Media Analytics
  • Employ The Pixel Method For Data Delivery
Topic 8
  • Explain Use Cases For Look-Alike Models And How They Are Produced
  • Create Audiences To Facilitate A
  • B Testing
Topic 9
  • Identify Where To Find Developer Keys And How To Authenticate Them, And Configure An API With The Oracle DMP
Topic 10
  • Describe User Ids, Including The Difference Between A True ID Swap And A Fake ID Swap
  • Create A Campaign Using The Creation Tool
Topic 11
  • Explain The Methods And Associated Processes To Ingest Data Into The Oracle Data Management Platform (DMP)
Topic 12
  • Generate Reports To Monitor And Analyze Vendor And Media Activity
  • Configure An App Partner Using Primary Solution Types

Reference: https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-952

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