Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M2020-248 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Midmarket Business Analytics Overview | 30% | - Key business challenges and pain points - Characteristics and needs of midmarket organizations - Value of business intelligence and analytics |
| IBM Cognos Express Solution | 35% | - Product positioning and key differentiators - Deployment, licensing, and pricing model - Architecture and core components |
| Selling and Positioning Strategies | 25% | - Identifying customer requirements - Use cases and success scenarios - Competitive comparison and advantages |
| IBM Business Analytics Portfolio | 10% | - Upgrades and migration paths - Relationship to other Cognos products |
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