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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A) The generation gap, since most new employees are younger than senior management
B) Geographical spread resulting in reaching people in many different countries, all using different technology platforms
C) Cultural and language differences which may exist across the 12 countries
D) Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment

2. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) legal choices in all our communications.
C) accurate graphics in all our communications.
D) procedural instructions in all our communications.

3. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Strategic advisory skills
B) Leadership development
C) Business and financial acumen
D) Change communication

4. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Consult with company counsel, the underwriters, and the underwriters' counsel.
B) Decline all interviews until the initial public offering has concluded.
C) Create a comprehensive Q&A anticipating all potential questions.
D) Create a key message document that is aligned with the prospectus.

5. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Flighting
B) Randomization
C) Continuity
D) Pulsing

Solutions: