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CIMA Managing Finance in a Digital World Sample Questions:

1. A company offers life coaching and self-improvement training. As part of its promotion strategy, the company sends out free, heavily branded, daily motivational emails to all of its subscribers. It actively encourages its subscribers to forward its emails on to other contacts, provided the emails are not changed in any way. Which of the following marketing strategies is described above?

A) E-marketing
B) Viral marketing
C) Experiential marketing
D) Guerilla marketing

2. Unclear cost and profit responsibilities can be a feature of which type of organisational structure?

A) Geographical
B) Functional
C) Matrix
D) Divisional

3. Which TWO of the following are important aspects of the product in the marketing mix?

A) Sponsorship
B) Advertising
C) Distribution
D) Brand image
E) Warranties

4. You need to select potential candidates for the role of an office manager in a very busy office. An assessment centre has been organised to overcome the shortcomings associated with other selection techniques. Which of the following activities would be most suitable to assess candidates for the role of Office Manager?

A) A presentation
B) A speech
C) Self-appraisal
D) In-tray exercises

5. GBX has been receiving adverse customer feedback regarding late deliveries. As a result, it has decided to review its delivery logistics systems and related performance indicators.
The management team are discussing the introduction of a Key Performance Indicator (KPI) which allows a maximum of three hours to deliver a customer order Which of the following SMART criteria is unlikely to apply to this KPI?

A) Time-bound
B) Relevant
C) Specific
D) Measurable

Solutions: