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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your sales team requested daily product sales reports segmented by regions. After setting up automated reports, they receive reports without regional breakdowns. Upon review, you find that the "Region" filter was not applied. What should you do next?
Response:

A) Increase the report delivery frequency.
B) Update the calculated metrics definition.
C) Enable advanced data processing for regional segmentation.
D) Apply the "Region" filter and reschedule the report.

2. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A) Enable Real-Time Sync
B) Define Date Ranges
C) Assign Campaign Metrics
D) Apply Data Filters

3. As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:

A) Calculated metric has 'Format' as Number and 'Decimal places' as 1.
B) Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
C) Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
D) Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.

4. Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:

A) Bar Chart
B) Trend Line
C) Pie Chart
D) Summary Table

5. Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

A) Adjust the date range for the dataset.
B) Update the data source permission settings.
C) Recreate the customer segment manually.
D) Ensure the metric filter for purchase value is correctly set.

Solutions: