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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A) All fields are mapped except for the Media Buy Key.
B) All fields are mapped except for the Media Buy Name.
C) All fields are mapped except for the Creative Name
D) All fields are mapped except for the Campaign Key

2. Which two statements are correct regarding LiteConnect?

A) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
B) It does not require any identification of entities, keys or any other categorization.
C) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
D) The dataset does not conform to the standard data model

3. A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

A) Media Buy Name, Impressions
B) Creative Name, Impressions, Analyzed Impressions
C) Media Buy Type, Analyzed Impressions
D) Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions

4. What Is a disadvantage of using a Vlookup formula?

A) It allows classifying data only on a basis of mutual entity keys.
B) Could extend processing time of data streams.
C) It cannot be used more than once from the same data stream.
D) Can return values only from the same data stream type

5. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
B) The data is stored at the workspace level.
C) Pacing - daily rows are being created for every lead and opportunity keys
D) No mappable measurements - all measurements are calculated

Solutions: