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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing program-level success depends on the firm's project strategy.

A) True
B) False

2. A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?

A) Focus group
B) In-house alpha testing followed by beta testing
C) Test marketing
D) Factor analysis

3. When considering the various sources of the A-T-A-R (Awareness-Trial-Availability-Repeat) model, which of the following tests is the best for Consumption:

A) Component Test
B) Concept Test
C) Market Test
D) Basic Market Research

4. Who is responsible for the strategic results of a new product development process in an organization?

A) Scrum manager
B) Chief executive
C) Stage-Gate manager
D) Process owner

5. Advantages of product use testing include which of the following?
I. Testing in real customer situations can uncover product strengths and weaknesses that testing in more controlled situations may miss II. Successful product use tests can lead to generate positive word-of-mouth III. Product use testing includes evaluating commercial success IV. Product use testing can be designed to test internal processes like installation and customer service

A) I, II, III, IV
B) I, II, III
C) I, II, IV
D) II, III, IV

Solutions: