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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.

A) Audience Network and Custom Audiences.
B) Custom Audiences and Carousel.
C) Interest and lookalike audiences.
D) Custom audiences and Lookalike audiences.

2. You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

A) You need to expand your audience to people older than 26 years old.
B) You should change the interests in the audience completely.
C) You need to split the ad sets into different campaigns.
D) You should invest more money and increase your budget.
E) Each country should have its own audience and ad set.

3. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) You are not generating at least 50 conversion events per week
B) A website can take too long to load
C) Your goal is to get more conversions
D) A person clicks on an ad accidentally and closes the window before it opens

4. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) Open a Global Fan Page.
B) You are not able to set up franchise locations on Facebook.
C) Open a new Fan Page for each location.
D) Open one Fan Page with multiple locations.

5. Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

A) Quality Ranking
B) Ad Quality
C) Estimated Action Rates
D) Frequency
E) Relevance
F) Conversion Rate Ranking
G) Advertiser bid

Solutions: